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WASHINGTON Tacoma, WA Spokane, WA MASSACHUSETTS TOLL FREE
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| Design & Navigation | A web site has one chance to make a memorable first impression. If the site looks and functions in a less than professional manner will reflect poorly on the company. A pleasing visual layout complimented by an easy to use navigation system is the first key to a successful web site. | |||||||||
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| Marketing | The best web sites on the net would be useless if no one visited them. Attracting traffic using web search promotions, directories, and online advertising is the most important key to online success. The web address should be featured on all company print materials. | |||||||||
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| Active Home Page | The home page is a web site's most valuable real-estate. Since virtually every visitor starts here, it is crucial to feature the right information in order to keep visitors on the site longer. | |||||||||
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| Establishing Contact | Turn visitors into clients! Great sites are focused on building situations where visitors make contact. The goal is to have them ask questions, make purchases, join mailing lists and leave the site after providing at least one form of contact information. | |||||||||
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| Stickiness | Content on the web is viewed differently than a document. In most cases visitors scan information quickly, frequently passing over large paragraphs. Using images, short briefs and headlines insures that visitors stick around. | |||||||||
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| Revolving Content | The more time visitors spend on a site and the more often they come back increases the possibility of capitalizing on their business. Offering visitors interesting content, incentives and promotions will ensure their continued interest. | |||||||||
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