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Design
& Navigation |
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A web site has one chance to make a memorable first impression. If the
site looks and functions in a less than professional manner it will reflect
poorly on the company. A pleasing visual layout complimented by an
easy to use navigation system is the first key to a successful web
site. |
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Marketing |
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The
best web sites on the net would be useless if no one visited them.
Attracting traffic using web search promotions, directories, and online
advertising is the most important key to online success. The web address
should be featured on all company print materials. |
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Active
Home Page |
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The
home page is a web site's most valuable real-estate. Since virtually
every visitor starts here, it is crucial to feature the right information
in order to keep visitors on the site longer. |
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Establishing
Contact |
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Turn
visitors into clients! Great sites are focused on building situations
where visitors make contact. The goal is to have them ask questions,
make purchases, join mailing lists and only leave the site after providing contact information. |
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Stickiness |
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Content
on the web is viewed differently than a document. In most cases visitors
scan information quickly, frequently passing over large paragraphs.
Using images, short briefs and headlines ensures that visitors stick
around. |
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Revolving
Content |
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The
more time visitors spend on a site and the more often they come back
increases the possibility of capitalizing on their business. Offering
visitors interesting content, incentives and promotions will ensure
their continued interest. |
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